The integration of all business functions into a comprehensive approach to international business strategy. Cultural differences are also emphasized as they are an integral part of international business.
Functions of a personnel program in a business organization, including recruitment and development, understanding and motivating personnel, labor management relations, compensation and benefits, and employee rights.
The course is an introduction to the theory of management of organizations. The course focuses on the management functions of objective setting, planning, organizing, staffing and controlling. Also includes the skills required of managers and the history of management theory.
To facilitate a basic understanding of marketing principles. Students will study marketing and society, marketing strategy planning, opportunity evaluation, segmenting and positioning, demographics, consumer buying behavior, marketing information systems, product planning and product management.